MUMBAI: India’s smartphone users consume an average of 1GB of data per day – an average of 4GB per month – and spend more than 90 minutes a day engaging in online activity in mid-priced and premium entry-level segments, Nielsen India’s report said Thursday.
India has become one of the most popular smartphone markets in the world due to low prices for mobile phones and low data penetration. This has led to a significant need for replacement for customers in all segments, added the report “Nielsen Smartphone 2018”.
“The advent of high-speed 4G Internet, cheaper mobile phones, and a correction in communication costs has encouraged the rapid adoption of smartphones in India,” said Abhijit Matkar, chief technology officer IPG at Nielsen. India.
To meet mass market demand, new Chinese and Indian handset manufacturers have launched affordable mobile phones worth less than Rs 5,000.
“This sudden influx of affordable smartphones has created a whole segment of new consumers upgraded with functional phones or new mobile users,” Matkar said in a statement.
In terms of application usage, chat and VoIP applications dominate usage across the customer segment, followed by browser applications.
It’s worth noting that the uTorrent beta app is one of the most important types of data consumption, followed by YouTube in all customer segments.
Smartphone users spend more than 90 minutes a day doing online activities, while the premium segment spends up to 130 minutes a day.
“The price of cell phones and data is proving to be a remarkable replacement for monitoring the growing number of users and using their smartphones, which facilitates the business and marketing strategy for a better ROI,” added Matkar. ,
Despite the availability of smartphones, the average smartphone prices continue to rise.
“In fact, the average cost has risen steadily from around 7,700 rupees in 2015 to around 10,000 rupees in 2017,” the report said.
The appetite for data consumption has increased in the last 15 to 18 months. The most intense interaction happens with apps that consume a lot of data like Facebook, WhatsApp, Messenger, Instagram, and Google Chrome, the report adds.