The new Snapchat feature makes shopping easy

Snapchat adds a new feature to its photo and video sharing platform that makes shopping in the app easier.
The new Called Collections ad type allows brands to link their products without requiring users to clear the ad and make the purchase, Mashable said.
These ads appear between user stories and in the Discover section of the app. The idea is to connect users and trigger the buying response without having to move away.
In addition to the collections, Snapchat has also added a feature that allows users to buy from Amazon by pointing the Snapchat camera at an object around them.

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